Theme cafe

 

created mood boards.

How can people identify a brand from another brand?

A visual identity system is a visual language specifically created for a brand that can rexognizable. basically a series of rules that dectate how visuals are used.

The use of color to unify some elements.

pattern, image, graphic elements.

System comes into place by using consistant colors.

Water colors, marble, paint.

There is always a hierarchy as well.

Embrace white space.

Create a system that becomes recognizable.

Design choices shoud come from the concept of the cafe.

The identity system is an opportunity to communicate something about your concept.

It can communicate an emotion or feelings.